Course Title:
Psychology of Advertising
Course Description:
Explores how advertising works to influence behavior, and why some ads are memorable and others are forgettable, through the lens of cognitive psychology. Like it or not, advertising is everywhere. Examines popular ads and some of the students’ favorites and analyzes their effectiveness using basic principles of cognitive science such as attention, memory, and reasoning.
Fall Offering:
Lab/Coreq 1:
Spring Offering:
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
PSY U101
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Cross-Listed Course 5:
Repeatable:
N
