Course Title:
Persuasive Communication with B2B Customers
Course Description:
Introduces concepts in the field of personal selling in a business-to-business (B2B) environment. Exposes students to a process developed to help them better understand personal selling by providing solutions and understanding the role of relationship development. Seeks to provide students with a better understanding of the visual, verbal, and nonverbal communication involved in B2B sales presentations. Identifying and qualifying prospects, use of persuasive communication, and the role of ethics in the selling process are also introduced.
Fall Offering:
Lab/Coreq 1:
Spring Offering:
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Cross-Listed Course 5:
Repeatable:
N
