Course Title:
The Music (Entertainment) Industry
Course Description:
Presents a structural overview of the music and entertainment industries. The multi-billion-dollar global music business is a pervasive element in our economy and society. Major business elements of music and entertainment regularly move from the industry press (focusing on competition and industry change) to the business pages (often about major artist sponsorships, ticket price hikes, changes in distribution, copyright, merchandising, etc.) and occasionally to the front page (e.g., the technological impact on the music industry). Focuses on the issues and challenges for managing within this changing and complex competitive environment. Emphasizes contemporary music business practices and includes topics such as the industry structure, business and legal affairs, recording contracts, royalties, manufacturing, distribution, promotion, the role of managers and intermediaries, publicity, advertising, licensing, and piracy.
Fall Offering:
Lab/Coreq 1:
Spring Offering:
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Cross-Listed Course 5:
Repeatable:
N
