Course Title:
International Innovation Management
Course Description:
Examines the market, resource, and product complexity faced by executives in managing international innovation with respect to new product development. Focuses on how companies’ top leaders handle these complexities to enable them to achieve their worldwide innovation objectives. Covers what enables companies to compete successfully in international markets, to defend their home market against international competitors, and to understand “international customer” needs. Addresses how, why, and when companies change their global innovation strategy.
Fall Offering:
Every
Lab/Coreq 1:
Spring Offering:
Every
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
INB U201
Summer 2 Offering:
Prerequisite 2:
MKT U201
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Cross-Listed Course 5:
Repeatable:
N
