Course Title:
Brand in the Hand: An Introduction to Mobile Marketing
Course Description:
Examines how the mobile platform is evolving into an innovative medium for marketing activities. Provides students with an opportunity to investigate how firms are currently using mobile devices for marketing. Presents examples of innovative “Brand in the Hand” marketing in the United States and in the global arena and compares consumer response to mobile marketing established in emerging markets.
Fall Offering:
Lab/Coreq 1:
Spring Offering:
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Cross-Listed Course 5:
Repeatable:
N
