Course Title:
Real Life of Consumers: Qualitative Marketing Research
Course Description:
Introduces students to qualitative research. Includes how to distinguish it from quantitative research; an overview of the social science fundamentals of qualitative research, predominantly from anthropology and sociology; and examples of key qualitative data collection methods. Gives students the opportunity to learn to conduct qualitative interviews and observations as the basis of qualitative data analysis.
Fall Offering:
Lab/Coreq 1:
Spring Offering:
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Cross-Listed Course 5:
Repeatable:
N
