Course Title:
Opportunity Assessment in a Technology-Based Firm
Course Description:
Explores how to determine customer needs and assess market potential for a new product. Examines techniques for matching product specifications to customer needs. Explores the concept that a product is not just a physical entity but also consists of the product’s features, such as warranties, delivery systems, and the nonphysical attributes of pricing, placement, and brand positioning. Mixes theory, techniques, and cases tailored to focus on technology-based products.
Fall Offering:
Lab/Coreq 1:
Spring Offering:
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Sophomore standing.
Cross-Listed Course 5:
Repeatable:
N
