Course Title:
Brand and Advertising Management
Course Description:
Designed to provide an in-depth understanding of the brand-building process. Exposes students to the concepts, theories, principles, and terminology of brand management. Discusses brand equity. Also explores one very important tool used by brand managers, advertising. Covers such issues as target market identification, message strategy, media choice, and advertising evaluation.
Fall Offering:
Lab/Coreq 1:
Spring Offering:
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
MKT G200
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Cross-Listed Course 5:
Repeatable:
N
