Course Title:
Discovering Opportunities in Product and Service Marketing
Course Description:
Provides basic marketing vocabulary and familiarity with marketing institutions and their behavior. Introduces conceptual schemes and models (quantitative and behavioral) for analyzing marketing problems. Develops students’ ability to understand and solve complex business problems that involve the creation, distribution, and sale of goods and services that satisfy customer needs.
Fall Offering:
None
Lab/Coreq 1:
Spring Offering:
None
Lab/Coreq 2:
Summer Offering:
None
Lab/Coreq Remarks:
Summer 1 Offering:
None
Prerequisite 1:
Summer 2 Offering:
None
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Admission to Executive MBA program.
Cross-Listed Course 5:
Repeatable:
N
