Course Title:
Market Focused Strategy
Course Description:
Offers an advanced course in defining and managing an organization’s product-market strategy. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Emphasizes using market information to choose and manage the company’s relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy.
Fall Offering:
None
Lab/Coreq 1:
Spring Offering:
None
Lab/Coreq 2:
Summer Offering:
None
Lab/Coreq Remarks:
Summer 1 Offering:
None
Prerequisite 1:
MKT G200
Summer 2 Offering:
None
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Cross-Listed Course 5:
Repeatable:
N
