Course Title:
Marketing Communications in the New Millennium
Course Description:
Focuses on managing and integrating marketing communications in relation to a company’s overall marketing objectives. Includes advertising; creative and media strategy; the communication process; direct and interactive marketing; consumer and trade promotions; public relations; and the social, ethical, and economic considerations underlying marketing communications in the twenty-first century.
Fall Offering:
Every
Lab/Coreq 1:
Spring Offering:
Every
Lab/Coreq 2:
Summer Offering:
None
Lab/Coreq Remarks:
Summer 1 Offering:
None
Prerequisite 1:
MKT U201
Summer 2 Offering:
None
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Junior or senior standing.
Cross-Listed Course 5:
Repeatable:
N
