Course Title:
Marketing Management
Course Description:
Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Develops skill in marketing decision making, critical analysis, and communication. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). A marketing plan project is used to enable students to apply their understanding about the marketing process.
Fall Offering:
Every
Lab/Coreq 1:
Spring Offering:
Every
Lab/Coreq 2:
Summer Offering:
None
Lab/Coreq Remarks:
Summer 1 Offering:
None
Prerequisite 1:
MKT U201
Summer 2 Offering:
None
Prerequisite 2:
ENG U111
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
64 SH toward degree.
Cross-Listed Course 5:
Repeatable:
N
Additional Information:
Approved course: NU Core-Writing Intensive in Major
