Course Title:
Marketing Innovations In Europe
Course Description:
Exposes students to marketing innovations in a global setting. Examines the relationship between marketing and technology in an international setting by comparing a technologically advanced country, Finland, and an emerging market, Estonia. Covers factors that influence the marketing of technological innovations and factors that accelerate, and those that impede, the diffusion of technological innovation. Examines how companies market innovations in these countries, how consumer behavior evolves with the introduction of technological innovations, and how the nature of competition changes with the evolution of innovations. Exposes students to the socioeconomic and cultural context of innovations. Describes how organizations such as the European Union impact the marketing of innovations.
Fall Offering:
Lab/Coreq 1:
Spring Offering:
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Cross-Listed Course 5:
Repeatable:
N
