Course Number:

Credit Hours:

1

Course Title:

Retailing in the New Millennium

Course Description:

Uses a one-day crash course format to look at the current state of affairs to understand what is happening in retailing today. Analyzes why some of the age-old leaders are failing, which retailers are succeeding and why, and the impact (or lack thereof) of e-retailing on the industry-and, more important, the lessons e-retailing have taught us. Seeks to give students a clearer and deeper understanding of what it takes to succeed in retailing today and why so many historical retailers seem unable to make the transition. Focuses on marketing orientation and positioning in the marketplace, as opposed to a traditional retail operations focus. Students apply these concepts to a separate retailer, critically assessing this retailer’s performance and future potential.