Course Title:
Formulating Winning Marketing Strategies
Course Description:
Continues training in the marketing planning process, with a special concentration on elements of marketing strategy that create and sustain value for customers, such as product, pricing, distribution, advertising, and field selling. Focuses on analyzing complex marketing situations and developing marketing plans to address them.
Fall Offering:
Lab/Coreq 1:
Spring Offering:
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Admission to Executive MBA program.
Cross-Listed Course 5:
Repeatable:
N
