Course Title:
E-Business/Electronic Marketing
Course Description:
Explores current issues in electronic marketing/e-business. Examines the Internet as a technology that has profoundly affected marketing in recent years. Topics include the rise and fall of dot-coms and continuing Internet activities beyond the bursting of the dot-com bubble. Also presents theoretical frameworks for the understanding of the adoption and diffusion of innovation.
Fall Offering:
Lab/Coreq 1:
Spring Offering:
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Cross-Listed Course 5:
Repeatable:
N
