Course Title:
Creating and Sustaining Value for the Customer
Course Description:
Focuses on implementation and control of the marketing function for both large and small firms. Having learned market analysis basics in MKT G280, students translate that understanding into the development of new products, integrative communication systems, all-channel strategies, relationship selling programs, and pricing tactics for emerging and existing products.
Fall Offering:
Lab/Coreq 1:
Spring Offering:
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Admission to High Tech MBA program.
Cross-Listed Course 5:
Repeatable:
N
