Course Title:
Marketing Analysis for Technology Based Products and Services
Course Description:
Discusses how to analyze complex markets and competitive factors as the basis for marketing planning. Offers students the opportunity to learn to evaluate market trends, to segment markets, to understand the buyer behavior and the buying process, to familiarize themselves with competitive positioning and differentiation, to predict probable competitive response, and to manage channel reactions to new marketing initiatives.
Fall Offering:
Lab/Coreq 1:
Spring Offering:
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Admission to High Tech MBA program.
Cross-Listed Course 5:
Repeatable:
N
