Course Title:
Marketing Research
Course Description:
Focuses on the marketing research process and the analysis of data using statistical software. Helps students develop an understanding of consumer attitudes and behavior processes as the basis of the design of marketing problems. Topics include problem definition, research design, sampling, attitude measurement, questionnaire design, data collection, and data analysis. Students are expected to work on group projects. The course requires no previous computer experience.
Fall Offering:
Every
Lab/Coreq 1:
Spring Offering:
Every
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
MKT U201
Summer 2 Offering:
Prerequisite 2:
MSC U201
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
64 SH toward degree.
Cross-Listed Course 5:
Repeatable:
N
