Course Title:
Marketing Writing
Course Description:
Explores the role of the marketing writer in advertising, branding, public relations, and direct mail. Introduces students to genres, strategies, and scenarios, paying particular attention to ethical considerations. Emphasis is on the integration of marketing communications within corporate structures and on writing copy that sells products and services.
Fall Offering:
Lab/Coreq 1:
Spring Offering:
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Cross-Listed Course 5:
Repeatable:
N
