Course Title:
Advertising Principles and Practices
Course Description:
Examines the development, procedures, economic functions, and responsibilities of advertising; explores planning, research, production, and other elements that go into successful advertising. Covers the preparation of advertising for print and broadcast media including campaign planning, space and time buying, and scheduling. Includes product research, consumer surveys, and how to measure the effects of advertising.
Fall Offering:
Even
Lab/Coreq 1:
Spring Offering:
Odd
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
CMN U302
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Cross-Listed Course 5:
Repeatable:
N
