Course Title:
Evolution of the Internet as a Marketing Medium
Course Description:
Discusses current issues in electronic marketing/ e-business. Explores recent trends such as continuing e-business and Internet marketing activities beyond the bursting of the dot-com bubble. Examines how firms currently use the Internet to improve marketing strategy and enhance customer relationships. Investigates the role of trust in Internet marketing strategies and identifies factors that influence customer perceptions of trust. Presents ways in which trust can be built in e-business relationships with customers and business partners.
Fall Offering:
Lab/Coreq 1:
Spring Offering:
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Cross-Listed Course 5:
Repeatable:
N
