Course Title:
Online Marketing Research
Course Description:
Explores current industry best practices in conducting quantitative surveys using the Internet. The Internet has transformed how marketing research is conducted and reported and offers the promise of better, faster, and cheaper collection and delivery of survey data and findings. Includes an overview of the online research market, best practices in online research, and online reporting and analysis.
Fall Offering:
Lab/Coreq 1:
Spring Offering:
Lab/Coreq 2:
Summer Offering:
Lab/Coreq Remarks:
Summer 1 Offering:
Prerequisite 1:
Summer 2 Offering:
Prerequisite 2:
Cross-Listed Course 1:
Prerequisite 3:
Cross-Listed Course 2:
Prerequisite 4:
Cross-Listed Course 3:
Prerequisite 5:
Cross-Listed Course 4:
Prerequisite Remarks:
Cross-Listed Course 5:
Repeatable:
N
